Snapper Rock Blog

Having trouble spotting your kids on the beach and in the pool? Our Pop of Sunshine collection ensures your kids shine bright and stay in sight, wrapped in vibrant retro-inspired hues that make beachside supervision a breeze! And yes, it's brilliantly, unapologetically BRIGHT!

Discover our top 5 Easter basket picks from Snapper Rock for boys, perfectly curated to gear them up for endless pool days and beach adventures ahead.

Gear up for Spring Break with the hottest Teen and Tween Swimwear Trends – fresh off the runway and into the sunshine. Discover the looks that will define their beach days!

Make a splash this Spring Break with Snapper Rock's family essentials! We've got your pack list covered with our UPF50+ swimwear and beach-friendly accessories.

Get ready to make your family's Spring Break travel effortless and unforgettable! Discover our top 10 indispensable tips that transform challenges into cherished memories. Dive in for insider hacks on packing, navigating airports, and ensuring comfort for all – it's your key to a hassle-free holiday!

From sun-safe swimwear to planet-safe initiatives. Learn about our sustainable collections and future plans. As we near our 20th anniversary, we couldn't be prouder to share our ongoing initiatives to become more sustainable. At Snapper Rock, protecting your family from the sun has always been our mission. Now, we're extending that protection to the planet.

At Snapper Rock we draw inspiration from many different sources to create each new season collection. As an award-winning brand, we are committed to upholding our Snapper Rock values in every step of the process. Below is an insight into some of the processes we go through to help create new and innovative collections that stand true to these values. From initial sketches to vibrant swatches, ...

Discover the Making of Snapper Rock's Resort '24 Collection Step behind the scenes with us as we unveil the magic that went into creating Snapper Rock's Resort 2024 Collection. Founded in USA, by Liz a New Zealander, it felt fitting to return to our Kiwi roots for one of the season's two photoshoots, especially as we celebrate our 20th anniversary. Liz and the creative team traveled to the pict...

30% OFF EVERYTHING - Big Bite Sale On Now! We’re swimming with excitement for Shark Week and to celebrate we’re having a fintastic site wide-sale! Get 30% off* with code SHARKWEEK. Offer valid untill 28 July 23. Shark Week is all about getting to know sharks better, supporting efforts to protect them and their environment, and clearing up any misunderstandings or myths about these incredible cr...

To find out more or join Newborn & Parenting Support (naps) visit: www.nurturebynaps.com Originally published by naps™ 23 May 2023 Jamie here! As we are only a week out from Memorial Day Weekend, I thought it would be a great time to talk about summer safety in a two part series. Part 1 (today) I will be addressing water safety, and Part 2 (Sunday) I will address sun safety. So let’s start ...

To find out more or join Newborn & Parenting Support (naps) visit: www.nurturebynaps.com Originally published by naps™ 29 May 2023 Today was a beautiful summer day here in Boston, and the perfect day to be sending out part 2 of my 2 part series on summer safety. See part 1 here. This week we are talking about sun safety! This past week, I was delighted to welcome Snapper Rock founder and mo...

May is Skin Cancer Awareness Month! May is Skin Cancer Awareness Month, and with the warm weather approaching now is a great time to talk about sun safety. At Snapper Rock, we believe in promoting sun safety all year round and encourage everyone to take preventative measures like wearing UPF 50+ clothing & swimwear, applying sunscreen regularly, and seeking shade during peak UV hours. Reme...